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Biviano Direct specialises in high quality wholesale of fruit and vegetables to the hospitality industry. All produce is sourced daily from the Melbourne Wholesale Market and stored at our warehouse in Thornbury.

Our modern facility is both well-equipped and HACCP accredited and compliant for all processing and packaging needs. Our partners consist of Melbourne’s biggest hotels and catering companies, restaurants and cafes.

Biviano Direct was founded by Felicia & Giacomo (Jack) Biviano in 1968, and have remained a family owned and operated business for over 40 years. Decades of experience has established the Biviano family as a well-known part of Melbourne’s fruit & vegetable scene. We understand the Melbourne hospitality industry; what works to feed the customers’ needs and wants.

The family has developed both a personal and professional rapport with the stall holders and growers having worked with them and visiting the Melbourne Wholesale Market located on Footscray Road since it began in October 1969. Our network consistently works hard at sourcing the freshest possible produce at the best possible price all year round.

We have earnt our reputation through our expertise, reliability, fair pricing, and most of all, by being 100% customer focused. Our business is staffed by an enthusiastic and friendly team which possess a “nothing is too hard” and “can do” attitude!

These are the reasons why our associates have chosen us to be part of their supply solutions.